MPW Strategies Articles

How to Focus Your Efforts on the Most Likely Major Gift Donors By Matt Wasserman  

  There’s nothing wrong with a transaction.  When I buy gas, I don’t need to develop a deep bond with the gas station (loyalty points are starting to make me think though . . . ).  But when I give to a charity, it’s personal. I'm making a gift to make a difference...

Why do most nonprofits raise fewer major gifts (relative to size, mission, etc.) than hospitals and big universities? Simple, they don't know how.  They don't know the process of major gift work. Smaller, less established non-profits have missions, clients, causes...