MPW Strategies Blog

  How to upgrade major gift fundraising? I often use a house analogy.  It works because both require long-term investment and both bring years of joy, but only if you do it right and have the commitment.

How to Focus Your Efforts on the Most Likely Major Gift Donors By Matt Wasserman  

  There’s nothing wrong with a transaction.  When I buy gas, I don’t need to develop a deep bond with the gas station (loyalty points are starting to make me think though . . . ).  But when I give to a charity, it’s personal. I'm making a gift to make a difference...