MPW Strategies Articles

Charitable fundraising and giving topics.

Major Gift Fundamentals

How to Focus Your Efforts on the Most Likely Major Gift Donors By Matt Wasserman  

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Your Donors Feel'n like Transactions? 8 Signs and Solutions

  There’s nothing wrong with a transaction.  When I buy gas, I don’t need to develop a deep bond with the gas station (loyalty points are starting to make me think though . . . ).  But when I give to a charity, it’s personal. I'm making a gift to make a difference...

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Fundraising Winter is Coming... It's Time to Start Preparing

 

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Time is NOT on your Side in Fundraising

 

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Fundraising Truth: I've Never Talked Anyone into a Major Gift, by John Pepperdine

 

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The Millionaire (next door) Major Gift Strategy, by John Pepperdine

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5 Ways to Know If You Have a Legacy Fundraising Operation

 

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Look in Your Own Fundraising Yard for Gifts

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Yes, YOU can get Major Gifts by John Pepperdine

Why do most nonprofits raise fewer major gifts (relative to size, mission, etc.) than hospitals and big universities? Simple, they don't know how.  They don't know the process of major gift work. Smaller, less established non-profits have missions, clients, causes...

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Building a Culture of Philanthropy: Unmasking the Fundraising Process

 

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